True Footage

A full-stack residential appraisal company for mortgage lenders and homeowners. It pairs employed appraisers with in-house software for market analysis and adjustments, folding the independent-appraiser-plus-AMC-middleman arrangement into one integrated firm that delivers the valuation itself.

They primarily sell to Other Buyers with a promise to improve outcomes on speed of delivery, $$$, safety, and social impact.

It touches one phase of the supply chain with a product that is moderately digital.

If this works, it will disrupt Real Estate Services and Incumbent Software.