MVRDV NEXT

The in-house computational-design group inside architecture firm MVRDV. It builds advanced computational-design workflows for the firm's own projects — the specialist computational work a practice would otherwise outsource or go without — rather than selling a product to outside clients.

They primarily sell to Architecture/Design firms with a promise to improve outcomes on speed of delivery.

It touches one phase of the supply chain with a product that is moderately digital.

If this works, it will disrupt Design and Planning Services.