Mercator

A construction market-intelligence tool for general contractors' business-development teams. It watches early land and permit signals to flag upcoming projects months before they're widely known, then surfaces the project details and decision-maker contacts as qualified leads — doing the pipeline-prospecting legwork a BD team would otherwise chase down by hand.

They primarily sell to Construction companies with a promise to improve outcomes on speed of delivery and $$$.

It touches one phase of the supply chain with a product that is moderately digital.

If this works, it will disrupt Incumbent Software and Construction Services.