Just Value

Just Value is a social-impact fintech / real-estate valuation company addressing the systemic undervaluation of homes in communities of color. It offers a "restorative home loan" that is "without the bias baked into traditional lending." By re-analyzing properties it lets homeowners borrow against equity that is otherwise artificially low due to discriminatory practices.

They primarily sell to Asset Owners/Investors with a promise to improve outcomes on social impact and $$$.

It touches one phase of the supply chain with a product that is highly digital.

If this works, it will disrupt Real Estate Services.