Digital Blue Foam

Generative city-planning and masterplanning software for cities and asset owners. It turns spatial data into hundreds of massing scenarios ranked against cost and sustainability criteria in minutes — absorbing the early masterplanning and feasibility work an owner or city would otherwise commission from a planning firm.

They primarily sell to Asset Owners/Investors with a promise to improve outcomes on speed of delivery, $$$, climate, and social impact.

It touches two phases of the supply chain with a product that is moderately digital.

If this works, it will disrupt Design and Planning Services, Incumbent Software, and Real Estate Services.